Starting smart is the best way to avoid wasting time, money, and costly mistakes that derail most new entrepreneurs.

Hi! I'm Erin Steinberger, Top 20 MBA, entrepreneur, and business advisor.
For over a decade, I’ve helped thousands of entrepreneurs start and scale their businesses, with systems that help save time, money, and avoid stress.
Now I’m here to help you build your business the smart way, too. Let’s do this.

Before you spend $5,000 hiring the wrong accountant, attorney, or you get hit with a penalty, let me show you the steps to start your business the smart way.  

💭The Dream-Killer Keeping You Stuck? 

👋 I See You, Dreamer Entrepreneur.

You watch friends launch new businesses, chase freedom, and talk about purpose.
But you're still stuck - not because you lack motivation, but because you’re asking the right questions no one’s answering:

👉 What business is actually right for me?   
👉 Can I even afford to start a business?

You're not lazy. You’re smart.
And deep down, you know - the cost of picking the wrong business could be more than just money.

😞 The Painful Reality of Being Stuck

You scroll through social media, watching success stories that should inspire you, 
but instead, they just remind you of everything you’re not doing.

Your friends are launching businesses. They’re creating impact.
They’re building lives of freedom and purpose.

👉 And you? You’re still asking yourself:

“Where do I even start?”

“What if I pick the wrong idea?”

“What if I fail
 and waste time or money?”

“Can I even afford to do this?”

“What if I get in trouble with the IRS?”

You're not unmotivated.
You're not behind.
You're just missing a smart system that makes it all make sense.

Join the Waitlist

Spots are limited for the next enrollment. Get early access + exclusive bonuses when the Start Smart Entrepreneur opens again. 

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The Truth

No One's Telling You

💡 The Truth No One’s Telling You

It's not that you lack talent. It's not that you're not smart enough. The real culprit holding you back is that you don't just want to just start, you want to start smart. And most people aren't selling that. 

You’ve been sold on the entrepreneurship mindset, but no one talks about the real cost of doing business.  You know that starting a business isn’t free.  And it doesn’t feel smart to just jump without a plan does it?

🧠 You’re Asking the Right Questions - But Getting No Answers

Maybe you’ve taken online sales courses.
Maybe you’ve seen people in the chat asking:
👉 “What’s it going to cost me to pursue my idea?”

And what happens? Silence.
Because talking about business expenses doesn’t sell programs.
But here’s the truth:

It’s not that you were asking the wrong question.
It’s that they didn’t want to — or didn’t know how — to answer it.

They’re trained in sales, and many of them are good at it.
You probably felt the urge to buy

but then something made you pause and think:

“Wait — how is this business actually going to work?”
“Can I even afford this?”

Maybe you were told to follow your heart and forget logic.
Maybe you heard: “Sales cures all.”

Well, of course, a sales coach is going to say that! But your logic kicked in — and it’s right.

The problem is, sales is only half of the equation.     

đŸ’” The Real Equation Most Programs Ignore

There’s a basic formula:

👉 Sales – Expenses = Net Income

Sure, sales is the top of the equation.
But expenses are the part no one’s talking about.

Net income, not sales, is what you actually keep (before taxes and some other things).
That’s what fuels your freedom, your future, and your decisions.

And if you’ve been sold on just sales?
You’ve been sold half the equation.

That's why we help you understand the potential sales AND expenses that go along with your business idea. 

😹 The Terrifying Cost of Doing Nothing

If you keep hesitating — overthinking, second-guessing, and waiting for the “perfect time” — here’s what’s really at stake:

👉 In 6 months, you’ll still be stuck in the same job, watching others build the business you keep dreaming about.

👉 In 12 months, your list of “what ifs” will grow longer — and so will the self-doubt.

👉 In 5 years, you may look back with regret, wondering why you didn’t take that first step when you had the chance. 

💡 But Here's the Good News

It doesn’t have to be your story.

You don’t need to rush.
You don’t need to be perfect.

You just need a smart plan, a little structure, and the right support to move forward with clarity and confidence.

🎉 Your Journey Isn’t Over, It’s Just Waiting for You to Start Smart

Your entrepreneurial dream isn’t dead.
It’s just waiting for you to take the first smart step.
And I’m here to show you exactly how to do that.
âžĄïž What if the only thing standing between you and your business breakthrough

wasn’t more hustle or hype, but a simple, step-by-step system to turn your idea into a smart, structured plan?

This is for you if...

💡 You’ve got ideas — a notes app full of them.
Late-night brainstorms. Pinterest boards. Half-named brands.
But no clear path forward.

âŻïž You’ve got “how to start a business” courses collecting dust.
They’re bookmarked, half-watched, on replay

But still — no launch, no earnings, no clarity.

You’re not lazy. You’re just stuck and tired.

✔ Stuck because you’re scared to waste time and money

✔Tired of wondering which idea is “the one”

✔Stuck with too many ideas, but no real plan

✔Tired of vague “just launch it!” advice

✔Stuck because you don’t want to make a mistake — so you make no move at all

đŸ’„ Let’s change that.

Start smart — with structure, strategy, and a system that actually makes sense.

Are You Ready?

I see you - dreaming about possibility.
About money.
Freedom.
Purpose.
A life on your terms.

Dreaming is powerful.
But dreams alone won’t build the business 
Starting smart will.

👉 Start Smart Entrepreneur helps you turn your dream into a structured path forward - so you can stop overthinking and start building with clarity and confidence.

Join the Waitlist

Spots are limited for the next enrollment. Get early access + exclusive bonuses when the Start Smart Entrepreneur opens. 

By clicking the button above, you agree to receive email updates from Professormoney.

🚀 Start Smart Entrepreneur

This isn’t just another course.
It’s your navigation system built to transform hesitation into action.

We take your entrepreneurial aspirations and turn them from wishful thinking into a step-by-step smart plan so you can finally move forward with clarity, confidence, and purpose.

Here's Why This Program Works

Start Smart Entrepreneur removes the guesswork that keeps you stuck.
Unlike generic advice or overwhelming info dumps, this step-by-step method gives you crystal-clear guidance, from choosing your idea, naming your business without falling into the common traps most entrepreneurs make, registering your business, picking the right location and more.

I’ve used this exact method to help business owners turn their vision into a tangible reality, and now, it’s your turn.

Start Smart Entrepreneur is a self-paced online course designed to help aspiring entrepreneurs go from a notebook full of ideas
to just one clear, confident business direction.

Think of it as your entrepreneurial GPS — guiding you from dreaming about “someday” to mapping out a plan you can actually execute.

Inside, you’ll follow a step-by-step system to:

✅Uncover your strengths, passions, and purpose

✅Align your business idea with the lifestyle you want

✅Build the clarity, structure, and financial foundation to start smart not scattered

Whether you're starting from scratch or starting over, this course gives you the clarity and confidence to move forward with a business that actually fits you.

Inside You'll Get Instant Access To:

✅ Refine and validate your business idea

Stop second-guessing. Use the Clarity Map Process to narrow your brainstorms into one clear, launchable business idea.
💰 Value: $97

✅ Understand Your Business Type

Not all business models fit every founder. You’ll get clear on whether you’re building a freelancer brand, service business, product company, or something else entirely.
💰 Value: $97

✅ Discover Your Entrepreneur Identity

Uncover your natural energy, motivation, and leadership style — so you can build a business that actually fits your brain, values, and decision-making.
💰 Value: $47

✅ Name Your Business With Confidence!

No more endless second-guessing. Learn how to choose a name that’s available, memorable, and aligned with your unique brand identity — using my proven naming method.
💰 Value: $97

✅ How to select the business entity type based on your income and goals

The common advantages and disadvantages of LLCs, S-Corps, C-Corps, and Sole Proprietorships.
💰 Value: $97

✅ How to choose a business location

Virtual? Brick and mortar? A different state? We provide an overview of the factors to consider when choosing a business location to register and conduct business. 
💰 Value: $97

 

Bonus Stack: Over $498 in Entrepreneur Essentials

  • Logo For Launch Kit – Design Your Own Business Logo. Design a clean, professional-looking logo you can launch with — even if you're not a designer. We’ll walk you through exactly what you need.💰 Value: $249
  • Biz Tech & Tools List – Cut through the noise. This curated business tech stack saves you hours of decision fatigue and trial-and-error. 💰Value: $249

👉Total Value: $1,030

Price You'll Pay? A lot less when you sign up on the waitlist!

👉 Join The Waitlist!

But your smart start is just a few steps away.

If you're tired of overthinking and ready to build your business the smart way, join the waitlist below and be the first to know when enrollment opens again.

What Happens When You Join:

✅ Get early access before the public
✅ Access exclusive pre-enrollment bonuses

🎯 Join the waitlist. Your dream deserves a smart start.

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Start Smart Entrepreneur is the shortcut you need to go from confused and spinning your wheels to clarity and action. 

âžĄïžYou don’t need to have it all figured out. You just need to start.

đŸš«This course isn't for you if you're:

Looking for a sales system. Everyone’s selling you a sales system. In fact inside of the course I will tell you about some of the creators you can use to implement new sales systems. No...this course isn't about a sales system, because
👉 Sales alone don’t make a business.

If I make a $500 sale that costs me $600 to fulfill
That's not a business. That's a $100 loss.

Recently, I watched an interview where the entrepreneur being interviewed said:

"I just need more sales."

The host replied: 

"What are your expenses? What’s your net income?" 

When the entrepreneur admitted their expenses were too high, the host said: 

"Then you don’t have a business. You have a sales system."

✅ What Makes This Different?

Inside Start Smart Entrepreneur, you’ll learn how to:

✅ Track the full business equation using software to manage your business money and monitor your net income. 

✅ Separate business and personal income to help avoid issues with the IRS

✅ Choose a system to track your money from day one

Because starting smart means seeing the full picture and sales are only half the story.

I’m not guaranteeing results—because results come from you taking action and pursuing your plan.
But I’ll give you the structure, tools, and clarity to make smarter decisions from day one.

⏳ Here's Why You Can’t Afford to Wait Any Longer

I’ve seen it happen time and time again...You want to start a business.
But you don’t know where to begin, or which idea is actually right for you.

👉 You’re not alone — and you’re not the first person to stand at the edge of entrepreneurship without a plan.

But here’s the truth:
Entrepreneurship isn’t a guessing game.
It’s a journey — and every journey starts the same way:
With you.

We begin by getting clear on your passion, purpose, and strengths and
then we combine that with a smart, aligned business strategy.

This isn’t just theory.
It’s a structured, step-by-step system designed to give you the clarity and confidence to take your next step.

🎯 Let’s start smart. Let’s start with YOU.

To Guarantee You Get Started The Smart Way, You’ll Also Receive:

✅Cash Flow Overview Excel Template - So you can track your cash flow using Excel

đŸ”„ These bonuses are designed to remove all excuses.

You'll walk away with more than a plan - you’ll have a business system to track your money.

The future of your business starts with one smart move.

👉 Join the Waitlist!

Get early access to the framework that turns ideas into smart plans with less stress, more structure, and clarity from Day 1.

By clicking the button above, you agree to receive email updates from Professormoney